DA Rating Explained
Learn what Domain Authority (DA) rating actually measures and how to interpret your score for SEO growth.
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Audit Results for
Ahrefs Domain Rating (DR)
Logarithmic strength score measuring backlink profile authority relative to all indexed web domains.
Moz Domain Authority (DA)
Predictive search ranking metric developed by Moz measuring root domain authority from 1 to 100.
Total Backlink Count
Total inbound hyperlinks pointing to this domain from external websites.
Moz Spam Score
Percentage of sites with similar features that have been penalised or banned by search engines.
Keyword Difficulty (KD)
Estimated effort required to rank on page 1 of search engine results for this term.
Moz Page Authority (PA)
Moz score measuring the specific page's predictive ranking strength on search engine results pages.
All Associated SEO Metrics
Domain Authority
Page Authority
Spam Score
Ahrefs DR
Total Backlinks
DoFollow Links
NoFollow:
Domain Registry Details (WHOIS)
Registrar
Created On
Expires On
Nameservers
What Exactly is a DA Rating?
Created by Moz, Domain Authority (DA) is a search engine ranking score that predicts how likely a website is to rank in search engine result pages (SERPs). A DA rating ranges from one to 100, with higher scores corresponding to a greater ability to rank.
How It's Calculated
DA is calculated by combining multiple factors into a single score. These include:
- Total number of links
- Linking root domains
- TrustFlow & Citation metrics
The DA Myth
It's critical to remember: Google does NOT use Domain Authority as a ranking factor. It is a third-party metric used to estimate how Google sees your site.
"Compare yourself to competitors, not to perfection."
What is a "Good" DA Rating?
A "good" DA rating depends entirely on your niche. For example:
- DA 1-10: New or very niche websites.
- DA 20-30: Established small business sites.
- DA 40-50: Industry authorities in smaller niches.
- DA 60-80: Major national publications and brands.
- DA 90+: Global giants (Facebook, Wikipedia, etc.).
The best way to judge your rating is to look at the top 5 results for your target keyword. If they all have a DA of 50 and yours is 45, you're in the right ballpark.
