Website Authority Guide
Learn how to build, maintain, and protect your website's authority in an increasingly competitive search landscape.
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Audit Results for
Ahrefs Domain Rating (DR)
Logarithmic strength score measuring backlink profile authority relative to all indexed web domains.
Moz Domain Authority (DA)
Predictive search ranking metric developed by Moz measuring root domain authority from 1 to 100.
Total Backlink Count
Total inbound hyperlinks pointing to this domain from external websites.
Moz Spam Score
Percentage of sites with similar features that have been penalised or banned by search engines.
Keyword Difficulty (KD)
Estimated effort required to rank on page 1 of search engine results for this term.
Moz Page Authority (PA)
Moz score measuring the specific page's predictive ranking strength on search engine results pages.
All Associated SEO Metrics
Domain Authority
Page Authority
Spam Score
Ahrefs DR
Total Backlinks
DoFollow Links
NoFollow:
Domain Registry Details (WHOIS)
Registrar
Created On
Expires On
Nameservers
The Three Dimensions of Authority
"Authority isn't just about links anymore. It's about being the most helpful resource for your users."
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1
Topical Authority
Covering a subject so comprehensively that search engines see you as an expert on that entire category.
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2
Link Authority (DA/DR)
The traditional metric based on the number and quality of external websites linking to you.
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3
User Intent Authority
How well your site satisfies the searcher's query. High bounce rates can kill your perceived authority.
The Road to DA 50+
Average timeline: 12-18 Months for Organic Authority
