Ahrefs URL Rating (UR) Checker
Analyze the strength of individual pages with our free URL Rating tool. Get precise insights into link popularity.
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Audit Results for
Ahrefs Domain Rating (DR)
Logarithmic strength score measuring backlink profile authority relative to all indexed web domains.
Moz Domain Authority (DA)
Predictive search ranking metric developed by Moz measuring root domain authority from 1 to 100.
Total Backlink Count
Total inbound hyperlinks pointing to this domain from external websites.
Moz Spam Score
Percentage of sites with similar features that have been penalised or banned by search engines.
Keyword Difficulty (KD)
Estimated effort required to rank on page 1 of search engine results for this term.
Moz Page Authority (PA)
Moz score measuring the specific page's predictive ranking strength on search engine results pages.
All Associated SEO Metrics
Domain Authority
Page Authority
Spam Score
Ahrefs DR
Total Backlinks
DoFollow Links
NoFollow:
Domain Registry Details (WHOIS)
Registrar
Created On
Expires On
Nameservers
What is Ahrefs URL Rating (UR)?
URL Rating (UR) is a metric used to show the strength of a page's backlink profile on a scale from 0 to 100. It is a logarithmic scale, meaning it's much harder to grow from UR 70 to 80 than it is from 10 to 20.
UR accounts for both internal and external links, though they are weighted differently.
Similar to Google's PageRank, UR includes a damping factor in its calculation.
Why Monitor Your Page UR?
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01
Ranking Correlation
Higher UR pages tend to rank higher in organic search results.
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02
Crawl Frequency
Search engines often crawl high-UR pages more frequently than lower-UR ones.
