Ahrefs URL Rating (UR) Checker
Analyze the strength of individual pages with our free URL Rating tool. Get precise insights into link popularity.
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Page Authority
Spam Score
Ahrefs DR
Total Backlinks
DoFollow
NoFollow:
Keyword Difficulty
Domain Registry Details (WHOIS)
Registrar
Created On
Expires On
Nameservers
What is Ahrefs URL Rating (UR)?
URL Rating (UR) is a metric used to show the strength of a page's backlink profile on a scale from 0 to 100. It is a logarithmic scale, meaning it's much harder to grow from UR 70 to 80 than it is from 10 to 20.
UR accounts for both internal and external links, though they are weighted differently.
Similar to Google's PageRank, UR includes a damping factor in its calculation.
Why Monitor Your Page UR?
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01
Ranking Correlation
Higher UR pages tend to rank higher in organic search results.
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02
Crawl Frequency
Search engines often crawl high-UR pages more frequently than lower-UR ones.
Frequently Asked Questions
What is the difference between DR and UR?
How can I increase my page UR?
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