The Complete Guide to Domain Authority
Master the single most important metric in SEO. Learn how to track, improve, and leverage your DA for higher search rankings.
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Audit Results for
Ahrefs Domain Rating (DR)
Logarithmic strength score measuring backlink profile authority relative to all indexed web domains.
Moz Domain Authority (DA)
Predictive search ranking metric developed by Moz measuring root domain authority from 1 to 100.
Total Backlink Count
Total inbound hyperlinks pointing to this domain from external websites.
Moz Spam Score
Percentage of sites with similar features that have been penalised or banned by search engines.
Keyword Difficulty (KD)
Estimated effort required to rank on page 1 of search engine results for this term.
Moz Page Authority (PA)
Moz score measuring the specific page's predictive ranking strength on search engine results pages.
All Associated SEO Metrics
Domain Authority
Page Authority
Spam Score
Ahrefs DR
Total Backlinks
DoFollow Links
NoFollow:
Domain Registry Details (WHOIS)
Registrar
Created On
Expires On
Nameservers
What Exactly is Domain Authority (DA)?
Domain Authority is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It's based on data from our Link Explorer web index and uses dozens of factors in its calculations.
3 Surprising Truths About DA
It's Logarithmic
Going from 30 to 40 is significantly harder than going from 10 to 20.
It's Relative
DA is a comparative metric, meaning you should judge it against direct competitors.
It's Not a Google Factor
While highly correlated, Google doesn't use this score directly in their algorithm.
How Can I Increase My Score?
Boosting your DA isn't about "gaming the system." It's about becoming a better, more authoritative website in the eyes of the internet. Here's how:
- Audit Your Link Profile: Remove any low-quality, spammy links that might be dragging your site down.
- Build Quality "Seed" Links: Focus on getting links from industry leaders, national news sites, and EDU/GOV domains.
- Improve Internal Linking: Ensure your link juice is flowing correctly from high-authority pages to newer content.
- Create Linkable Assets: Publish original research, helpful tools, or infographics that people want to link to.
